Thursday, 8 December 2016

Conventions of Trap and the audience

For the initial research for the target audience we used YouGov.co.uk

While we were unable to find results on the genre Trap itself, we went with using the artists Skrillex and Diplo, as they are useable representatives of the genre to the mainstream.

Diplo:







I noticed that this is a profile from the UK. Trap is not making a big name in the UK's underground/club music scene, and it is more prominent in the US. However, the audience found did not differ much. 

Skrillex:








From my own experience, this is a fairly interesting find. Trap may 'technically' aimed towards the clubbing audience (18+), however there are many younger people who listen to Trap. Trap has hit the mainstream, and has brought hip hop back into the charts, meaning target audiences can spread to other ages, leaning towards the younger spectrum.

When I think of Trap party/festival goers, I see this:


Youtube channels such Trap Nation not only cater to 'young adults' but also video gamers. A lot of the music that gets posted also get used by video game Youtubers, which from there gets exposed to younger teens.

The fashion in Trap is street urban. This can be seen in festivals, concerts, and clubs.