We really liked the style of the layout, as we could give it a minimalistic approach, which is often used in Trap artwork.
At this point we faced a problem - there were no actual conventions for a Trap album, as album CD's are almost never sold and bought, they were always sold online.
We decided to try and base our idea and concept off album artwork for an online record. We went with Dillion Francis' album 'Money Sucks Friends Rule'.
This album falls under the genre of Moombahton, a genre that is often merged with Trap, and holds many similarities and some influences. A lot of modern Trap and Moombahton have a wacky sense of humour that gets used as a marketing ploy.
This was an interesting scene to shoot, as we had to experiment and see what would work and what wouldn't. We got the dancers to do a few takes with the camera on the tripod, however it did not quite work out as it was too static. Pooh tried out a few different ways of filming, with the camera on the tripod but it was loose enough for movement and shakes, with free hand to capture as much camera movement. We were pleased with the results.
The only problem so far with this scene however is being able to link it to the rest of the music video. The rest will consist of purely night time scenes, and this scene supposed to be a figment of the protagonist's imagination. We will need to do a lot of animating and effects in order to create a sense of lack of reality, and to create a link to the rest of the video.
It did not take us a long time to decide on what track to use for the music video. Our initial idea was Zhu, Dj Snake, Dj Mustard - Faded 2.0 .
We wanted to work on a song falling under the Trap/Hiphop bracket, however the vast choices of tracks were reduced immediately, as the style of Trap we wanted usually solely consists of instrumentals. This is an example of a conventional Trap track:
Another song we considered working with was Yellow Claw & Flux Pavilion - Catch Me (WY Flip). It was a song that heavily featured vocals and had a strong Trap instrumental and influence. It was something that could easily feature a music video with a story. However, we decided that the sections with vocals is very 'pop', and the trap section is not as 'heavy' as we were after.
In the end we decided to go with Faded 2.0, as we felt that while it contained enough vocals for a music video featuring the artist singing, it maintained the conventions of a Trap song you would hear now.
The target audience for Trap music and EDM ranges between teens to adults (16 to 25 or so). The reasoning for this is that Trap is very rebellious compared to other genres of EDM, so it becomes enticing for teenagers. Trap is also very popular in clubs and festivals, so it is also aimed for college students and above, and other age groups into partying.
Trap music goes hand in hand with hip hop culture and fashion, also known as 'urban'. This is also popular among younger people.
Trap music videos either feature a story or are abstract. In Jack Ü's music video of their song 'Take Ü There', it is very abstract as it does not follow a story nor the lyrics. The mv features whats seems to be quickly drawn, almost childish, animations layered on top of real footage. The animations and transitions all suggest a sense of vividness, in a sense of a dream and possibly drug use.
Regardless of the lack of plot and story, Trap music videos like this one are appealing to its target audience - the animations and vivid flashing images maintain enough interest to all, all the shots of partys and festivals appeal to college level students.
Childish animations or ways to convey the image is a reoccurring thing in Trap music videos. In Kill The Noise's collaboration with R. City and Awolnation - Kill It 4 The Kids, there is a political view and story that is depicted through stop motion that is very simple, almost in a childish manner, however due to the music and message it is clear that it is not targeted for children.This represents a sense of humor that can be found in many Trap videos.
No Chill is
Getter - Headsplitter is a form of harder Trap mixed with Dubstep, sometimes called Hybrid Trap. It revolves around a very simple storyline that involved drug use. It features animations that suggests a psychedelic imagery, as the animations and graphics appear cartoony, surreal, vivid and merges with real footage.
This is commonly found in many Trap music videos, similarly to Jack Ü.
The art style found in music videos similar to Headsplitter is called 'grime art'.
Animations like this can be seen as media intertexuality, as they are references to the artistic style of cartoons such as 'The Amazing World of Gumball' and
This is a representation of the humorous and playful side of Trap music.
