Conventions of Trap/EDM music videos

Representation

The target audience for Trap music and EDM ranges between teens to adults (16 to 25 or so). The reasoning for this is that Trap is very rebellious compared to other genres of EDM, so it becomes enticing for teenagers. Trap is also very popular in clubs and festivals, so it is also aimed for college students and above, and other age groups into partying.

Trap music goes hand in hand with hip hop culture and fashion, also known as 'urban'. This is also popular among younger people.

Trap music videos either feature a story or are abstract. In Jack Ü's music video of their song 'Take Ü There', it is very abstract as it does not follow a story nor the lyrics. The mv features whats seems to be quickly drawn, almost childish, animations layered on top of real footage. The animations and transitions all suggest a sense of vividness, in a sense of a dream and possibly drug use.

Regardless of the lack of plot and story, Trap music videos like this one are appealing to its target audience - the animations and vivid flashing images maintain enough interest to all, all the shots of partys and festivals appeal to college level students.

Childish animations or ways to convey the image is a reoccurring thing in Trap music videos. In Kill The Noise's collaboration with R. City and Awolnation - Kill It 4 The Kids, there is a political view and story that is depicted through stop motion that is very simple, almost in a childish manner, however due to the music and message it is clear that it is not targeted for children.This represents a sense of humor that can be found in many Trap videos.

 

No Chill is

Getter - Headsplitter is a form of harder Trap mixed with Dubstep, sometimes called Hybrid Trap. It revolves around a very simple storyline that involved drug use. It features animations that suggests a psychedelic imagery, as the animations and graphics appear cartoony, surreal, vivid and merges with real footage.
This is commonly found in many Trap music videos, similarly to Jack Ü.

The art style found in music videos similar to Headsplitter is called 'grime art'.



Animations like this can be seen as media intertexuality, as they are references to the artistic style of cartoons such as 'The Amazing World of Gumball' and

This is a representation of the humorous and playful side of Trap music.