We wanted to create animated slides to add a layer of interest to the website. We did not want our website to be entirely static.
All the photos have been uploaded beforehand onto wix in order to allow for a faster work flow.
We kept the tour section of the website very simple. We used Zhu's real website as a reference for this, as we liked the minimalistic approach to the presentation.
We left the digipak space free in order to have space for it once we are done.
Shop section of our website.
Below are screenshots of the mobile version of the website.
Ever since we created the website, we knew we had to somehow create our own photo and use that as our front page, in order to add our personal touch and for more options. An event called the Prefect Disco came along, and we took this opportunity to take photos of ourselves performing. The lighting and LED screen was done by a professional team, so the setting of our photos ended having a professional appearance.
Ten did most of the work on the digipak, and these images come from his process.
We knew that we wanted to go with a dark theme, and black seemed to be to the obvious colour to go with. We wanted to keep the sense of mysteriousness, and we needed to make sure that the songs we were putting on this album are not happy, otherwise we would have went with brighter, vibrant colours.
The simple text fonts and the black was chosen as this is what we envisioned how Owsla would create their albums, as we were using them as a reference.
One of the references we wanted to add is 'nice one feed me'. This is a reference within the electronic music scene's culture. An artist called Marshmello has been getting attention recently, and one of his iconic features is his mask, so his face has never had an official reveal, similarly to Daft Punk. However, there is a Snapchat story circulating coming from an artist called Feed Me, and in the snap there is a reflection of what most likely seems to be Marshmello's real face. The phrase 'nice one feed me' is a joke, as Marshmello's identity has been speculated since 2016, however this snap has ended the speculation, attention and potentially exposure Marshmello has been getting recently.
We have also included a reference to one of our inspirations, an artist named Getter. What makes his music videos iconic is the use of an art form called grime art. This can be seen on Getter's music video Headsplitter:
This is the first time-lapse of recording the process of creating the 'scribble' effect. A lot of the minor scribbles, where there were not many frames in series to create the scribbles, are done for the first instrumental section. If you watch the part where it says the name of the artist, 'Zhu', it shows the process quite clearly. A lot of the work is in repetition.
Initially, we learnt how to create scribbles through this video:
The video explained how to create scribbles in Premiere, however we found another video that showed how it could be done in Photoshop:
We found Photoshop would be easier to work with, as we have more experience in Photoshop in terms of digital art, and also for the scribbles we thought it would be more flexible.
As mentioned earlier before, this was mostly inspired by Jack U's music video for Take U There:
We found that creating scribbles was time consuming, so we decided not to go as much as the animations in Take U There.
