Music Video - Meaning through colours

A few days ago we came to a decision for a new idea. We wanted the dancers to have more significance and importance than just being animated 'props' to the music video. One of the conventions in Trap music, established by the label OWSLA and more asian based Trap/hiphop music videos, is to wear face masks. The set for the dancing scene is going to be in a studio, so the background will be sterile. We want to keep the dancer's clothing t be black and white to stick with the urban street fashion theme, but the masks will be coloured. The intention behind this is to have the dancers represent the emotions of the protagonist. We will need to create the transition between the protagonist passing out to the dancers suggest that we are going into the protagonist's head.

Colours have always been used in films to enforce or create meaning and emotion for the audience to interpret.

We found a website to base this concept off from.

http://filmdirectingtips.com/archives/157

1. RED – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence

2. PINK – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine

3. YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard

4. ORANGE – humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant

5. GREEN – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy

6. BLUE – faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression

7. PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy

8. BROWN – materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity

9. BLACK – No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger

10. WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile

11. SILVER – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech

12. GOLD – precious, riches, extravagance. warm, wealth, prosperity, grandeur

-Taken from the mentioned website