Digipak

The importance of digipacks - appearance of the package does not affect the perception of quality of content for people who are already aware of the content eg old fans - part of the fanbase of the artist. However, it can dictate potential new fans - looks attractive, more willing to try something new.

Packaging of digital content (CD/DVD/Blu Ray:
1) Attract consumers
2) To 'not' put off consumers
3) Genre specific - appeal to target audience
4) Star persona - brand development
5) Be attractive as a physical product

Taylor Swift

Watching the growth of a young teen girl

Taylor swift (2006)
-Natural look - country style
-Girl next door look
-Signiture - very personal, about her
-Innocent






 

 Fearless (2008)
-Signature - again personal
-Fearless - hair

spread, a bit more adventurous
-Same hair

Speak Now (2010)
-Signature
-Dress - looks more mature (finally goin to prom lol)
-Disney princessy

 

 Red (2012)
-More mature
-No signature - less personal, no need to introduce herself anymore







 

 1989
-Birth date
-Polaroid
-Initials - everyone knows here
-Very personal
-Hipster vibes, arty
-Half face shown - lips only

 

Calvin Harris

I Created Disco (2007)
-Intertextual reference - retro look
-Indenpendent
-Home made theme







 

Ready for the Weekend (2009)
-Close up
-Sunglasses same theme
-Less colour

 





 

 18 Months (2012)
-Turnover from the album before
-More mature - mainstream

 

Motion (2014)
-Artwork reflects the term motion
-New style

 

 

 

 Nicki Minaj

 

Pink Friday (2010)
- Barbie/doll style
-Pink - feminine
-Takes something safe, and yet parental advisory

 





 

Roman Reloaded (2012)
-Reflective of her 'inner demon'
-Doll theme again
-once again pink colour scheme

Pink Print (2014)
-