Packaging of digital content (CD/DVD/Blu Ray:
1) Attract consumers
2) To 'not' put off consumers
3) Genre specific - appeal to target audience
4) Star persona - brand development
5) Be attractive as a physical product
Taylor Swift
Watching the growth of a young teen girl
Taylor swift (2006) -Natural look - country style
-Girl next door look
-Signiture - very personal, about her
-Innocent
Fearless (2008)
-Signature - again personal
-Fearless - hair
-Same hair
Speak Now (2010)-Signature
-Dress - looks more mature (finally goin to prom lol)
-Disney princessy
Red (2012)
-More mature
-No signature - less personal, no need to introduce herself anymore
1989
-Birth date
-Polaroid
-Initials - everyone knows here
-Very personal
-Hipster vibes, arty
-Half face shown - lips only
Calvin Harris

I Created Disco (2007)
-Intertextual reference - retro look
-Indenpendent
-Home made theme
Ready for the Weekend (2009)
-Close up
-Sunglasses same theme
-Less colour
18 Months (2012)
-Turnover from the album before
-More mature - mainstream
Motion (2014)
-Artwork reflects the term motion
-New style
Nicki Minaj
Pink Friday (2010)
- Barbie/doll style
-Pink - feminine
-Takes something safe, and yet parental advisory
-Reflective of her 'inner demon'
-Doll theme again
-once again pink colour scheme
Pink Print (2014)-
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